About Us
Hi, we're Irina and Marina - friends, mums, and the founders of EcoOutfitters.
More than 14 years ago, during one of those everyday conversations parents often have over a cup of tea, we found ourselves talking about our children's school uniforms.
Like many families, we carefully chose soft, natural fabrics for our children to wear at home and at weekends. But then Monday morning came around, and they spent at least 35 hours every week wearing uniforms made largely from polyester, acrylic, or polycotton blends.
It made us stop and think.
Why was there so much choice when it came to everyday children's clothing, yet almost no choice when it came to school uniforms?
The more we talked to other parents, the more we realised we weren't the only ones asking the same question.
Many families wanted a natural alternative - but there simply wasn't one.
So we decided to create it ourselves.
A simple idea that became a much bigger journey
What started as a conversation quickly became years of research, learning, and determination.
We wanted to create school uniforms made from 100% organic cotton that parents could feel good about buying and children would genuinely enjoy wearing.
Finding the right manufacturers, understanding textile certifications, developing comfortable designs, and building a fully certified ethical supply chain took far longer than we ever imagined.
There were setbacks.
There were moments when giving up would have been easier.
But every challenge reminded us why we had started in the first place.
Why we chose organic cotton
Children spend thousands of hours in their school uniforms throughout their childhood.
We believe those clothes should be soft, breathable, comfortable, and responsibly made.
That's why every EcoOutfitters garment is made from 100% GOTS-certified organic cotton, without PFAS-based stain-resistant coatings, unnecessary chemical finishes, or synthetic fibres found in many conventional school uniforms.
It's clothing that's kinder to children's skin and produced with respect for both people and the planet.
Still designed by parents, for parents
Today, our own children have grown up wearing EcoOutfitters uniforms.
Watching them spend long school days feeling comfortable in clothing we created ourselves has been incredibly rewarding.
And every email from a parent telling us their child loves wearing our uniforms reminds us exactly why we started this journey.
Thank you
If you've found us because you're looking for a healthier, more natural school uniform, thank you.
Whether you're placing your first order or simply learning more about organic cotton, we're genuinely grateful you're here.
We hope your family loves EcoOutfitters as much as ours does.
With warmest wishes,
Marina & Irina