About Us
Hi, we’re Irina and Marina — friends, mums, and the founders of EcoOutfitters.
More than 14 years ago, during one of those everyday conversations parents often have over a cup of tea, we found ourselves talking about our children’s school uniforms.
Like many families, we carefully chose soft, natural fabrics for our children to wear at home and at weekends. But then Monday morning came around, and they spent at least 35 hours every week wearing uniforms made largely from polyester, acrylic or polycotton blends.
It made us stop and think.
Why was there so much choice when it came to everyday children’s clothing, yet almost no choice when it came to school uniforms?
The more we talked to other parents, the more we realised we weren’t the only ones asking the same question.
Many families wanted a natural alternative — but there simply wasn’t one.
So we decided to create it ourselves.
A simple idea that became a much bigger journey
What began as a conversation became years of research, development and learning.
We wanted to create school uniforms using organic cotton — uniforms that parents could feel good about buying and children would genuinely enjoy wearing.
It wasn’t as straightforward as we’d imagined. Finding the right manufacturers, understanding textile certification, developing fabrics and fits that could withstand everyday school life, and building a certified supply chain took time.
More than 14 years later, we’re still involved in the details — from fabrics and fit to production and the finished garments our customers receive.
Still designed by parents, for parents
Today, our own children have grown up wearing EcoOutfitters uniforms, which makes this journey particularly personal to us.
And every message from a parent telling us how much their child loves wearing our uniform reminds us exactly why we started.
Thank you
If you’ve found us because you’re looking for a more natural school uniform, thank you.
Whether you’re placing your first order or simply learning more about organic cotton, we’re genuinely grateful you’re here.
We hope your family loves EcoOutfitters as much as ours does.
With warmest wishes,
